Taylormade R1 Black

Taylormade Golf announced this morning in North America they will be releasing a limited edition R1 BLACK! It will be available June 1st and only in limited quantities as well... Which do you prefer, R1 White or R1 Black? Personally, we like the look of the black better!! Graphics are more subtle as well, check it out!!!

http://www.eighteenunderpar.com/backinblack-taylormade-r1-black/

what a load of rubbish from TM who when first launch the white driver, said it was better for alignment. Now limited edition black drivers.

eiji wrote:

what a load of rubbish from TM who when first launch the white driver, said it was better for alignment. Now limited edition black drivers.

+1

What's next TM? Pink?!

TM launches new products far too quickly. It's one thing to ride the wave of marketing but quite another to flood the market with new launches and gimmicky crap every other weekend.

yeah they said that the white was to help make alignment easier and not just graphics!

All marketing gimmicks. No wonder their prices drops faster than stone.
But i must say the black looks nice.

Scary...
Dun knw how much can the changes n improvement be in every quarterly lor!

At the end of the day they must be doing something right. At one point, they were having something like 52% market share for metal woods! That's more than the rest of the brands combined!

And I must say, this "black-IER" driver is really good looking and will definitely sell well.

Btw, I don't have a single TM club in my bag...

devil_wq wrote:

At the end of the day they must be doing something right. At one point, they were having something like 52% market share for metal woods! That's more than the rest of the brands combined!

And I must say, this "black-IER" driver is really good looking and will definitely sell well.

Btw, I don't have a single TM club in my bag...

well according to sources, they paying pros $1k a day for using their driver. We are not talking abt the players like justin rose or sergio gracia.

enwee wrote:

devil_wq wrote:

At the end of the day they must be doing something right. At one point, they were having something like 52% market share for metal woods! That's more than the rest of the brands combined!

And I must say, this "black-IER" driver is really good looking and will definitely sell well.

Btw, I don't have a single TM club in my bag...

well according to sources, they paying pros $1k a day for using their driver. We are not talking abt the players like justin rose or sergio gracia.

If that helps secure a 52% market share, then I think it is a very good strategy as long as they make money. Better then spending all the money on just 2 players I suppose?

another makeover to entice worldwide consumers cosmetically to generate profit for TM?

i've never been a fan of the way taylormade floods the market with "new" products every other day

but in this case, to be fair, they are not claiming that the black has any technological upgrades. it's quite clear that it's just a cosmetic difference

it's what other brands are doing too - eg. callaway and cobra who offer customised colors

All u need now is some idiot who will think the black R1 driver goes further and straighter than the white R1 driver after some serious 'demo-ing'.

Just slap in the words 'limited edition' and that justify them for a price hike. puke!

bogeyman72 wrote:

I am a novice here but the production costs for Black should be lower than White, ya?

Why is that? (honest qn)

S70B wrote:

All u need now is some idiot who will think the black R1 driver goes further and straighter than the white R1 driver after some serious 'demo-ing'.

I'm holding my breath in anticipation.
The review will most probably state that the black finish absorbs ambient infra-red radiation now instead of reflection by the white version which lead to heating of gases in the clubhead thus enabling a 'hotter' clubface which inadvertently have to result in an increase of distances.
Wow! A masterpiece! A phenomenon! Haha!

Crap marketing

I like this black edition. Wonder when will start selling here.

Here's your answer Porky,

"For Asian specs, the R1 Black features the TM1-113 by Mitsubishi Rayon shaft and is available at retail 10 June 2013. For more information please visit taylormadegolf.com

LOCAL PRICING:
R1 Black Driver Asian Spec = S$609

R1 Black Driver Global Spec = S$499"

Much nicer compared to the white one.

So it's only available online?

Or wait for another 6 mth for maroon color. Wait
Or wait for another 6 mth for R2.

Black or white. It the same performance. Period.

Flash wrote:

Or wait for another 6 mth for maroon color. Wait
Or wait for another 6 mth for R2.

Black or white. It the same performance. Period.

Yes, just another marketing gimmicks from TM ... TM next will come up with a limited edition R1 ...

Cobra also did that for their ZL Encore driver ...

Macan LV

A jeans material coz more than leather.... Faint

Gonna revive this thread - hear from some of TM's tour staff and their reactions/first impressions of the R1 black. Sounds like a lot of them prefer the traditional black driver over a white driver!

http://www.eighteenunderpar.com/r1-black-reactions-from-the-pros/