Tiger Woods has deal with Rolex

SAN MARTIN, Calif. -- Tiger Woods has his first major endorsement since his downfall two years ago, announcing a deal Wednesday with Rolex to be one of its ambassadors.

Woods had lost five major endorsements in the two years since he was exposed for serial adultery and eventually divorced. He previously had a watch deal with Tag Heuer, which dropped him two months ago.

Terms of the deal were not disclosed, although it is believed to be longer than five years.

Woods earlier this year announced a deal in Japan to endorse a heat rub product for Kowa Company Ltd., although that was geared exclusively for Japanese markets.

The Rolex deal is far more significant, and it was announced the day Woods returned to the PGA Tour at the Frys.com Open. His agent at Excel Sports Management, Mark Steinberg, promised more deals to come.

"This makes a big statement," Steinberg said at CordeValle, where he was watching Woods tee off in the pro-am. "I think this shows me where people are with Tiger Woods."

Woods has lost endorsement deals with AT&T, Accenture, Tag Heuer, Gatorade and Gillette since his downfall.

Steinberg said Rolex would be the first of a "couple of announcements" related to endorsements, including a deal for Woods' golf bag. He has had his foundation logo on the bag since AT&T dropped him a month after Woods' sex scandal unfolded in November 2009.

He said a bag deal was likely to be announced in as early as six weeks. Woods has been in negotiations with Fry's Electronics, sponsor of this week's tournament, although those discussions have been going on for most of the year.

This is a return to Rolex of sorts for Woods. He had an endorsement deal with Tudor, a Rolex brand, when he first turned pro.

Swiss-based Rolex said it was paying tribute "to the exceptional stature of Tiger Woods and the leading role he plays in forging sport's global appeal."

"Rolex is convinced that Tiger Woods still has a long career ahead of him, and that he has all the qualities required to continue to mark the history of golf," the company said in a statement.

Woods has 14 majors and 82 wins worldwide, although none since he won the Australian Masters on Nov. 15, 2009. He fell out of the top 50 in the world ranking for the first time in 15 years.

He missed most of this summer recovering from injuries to his left leg. Woods is playing four more times this year, starting with the Frys.com Open, followed by the Australian Open, Presidents Cup and the Chevron World Challenge.

Steinberg said the Rolex logo would not be visible as Woods plays golf. He had a watch in his bag during the pro-am, Steinberg said. Woods doesn't wear a watch when he plays golf.


Copyright 2011 by The Associated Press

I think he got a better deal with Rolex than with Tag Heuer.

I got a Rolex....























































putter head cover.

If the logo is not going to be visible when he plays... What is the point?
Unless they are gonna make him wear Rolex colours!!!

@ Eiji... I also have but with Yani Tseng signature

rolex putter covers? cool where to get them?

Tiger will wear the Rolex immediately upon completing the round. But he must make sure he does not leave his Rolex behind wherever he has had a steamy tryst with one of his part time fling ...

rolex as payment?

rolex more valuable than tag

When he plays at Frys, ticket sales jumped up 5 times I heard.

Rolex knows a good marketing opportunity when they see one.

Gotta respect the marketing power the guy can still command.

Got to respect that Rolex is clever enuff to endorse him.

Which model will he wear ??

Maybe Solid Gold GMT ..

when he 1st turned pro he deals with tudor (rolex)

now that he is older it is time for rolex

Joshua wrote:

when he 1st turned pro he deals with tudor (rolex)

now that he is older it is time for rolex

I think it's Tag Heuer not Tudor. And sponsor may ask him to wear the watch during his game.

mowen wrote:

Which model will he wear ??

Maybe Solid Gold GMT ..

Looks like...

this one.

Day Date II, 41mm platinum.

Suddenly Rolex watches seem cool.

http://www.rolex.com/en#/rolex-watches/day-date/day-date-ii-41mm-platinum-218206__ice_blue_roman_conc__83216

TDO wrote:

Joshua wrote:

when he 1st turned pro he deals with tudor (rolex)

now that he is older it is time for rolex

I think it's Tag Heuer not Tudor. And sponsor may ask him to wear the watch during his game.

Before tag heuer he was with Rolex Tudor in 1997 you forgotten liao ah?


In 1997 Rolex signed a contract with the famous golf player Tiger Woods to advertise the Rolex Tudor Prince Chronograph. The first Rolex Tudor Chronograph Tiger Woods model came out with a variety of colored displays. Therefore, Rolex Tudor became a pioneer in exotic colored dials. One example could be the classic Rolex Tudor Tiger Woods model with soleil and red-signed black dial.

Even when it has an aristocratic name of its own, a Tudor still remains a Rolex.

http://www.interwatches.com/rolex-tudor-history

don't think will wear during the game bah.. might affect his swing .. he only wear them during award ceremony, press conferences and night clubs to chill


"Steinberg said the Rolex logo would not be visible as Woods plays golf. He had a watch in his bag during the pro-am, Steinberg said. Woods doesn't wear a watch when he plays golf."


Copyright 2011 by The Associated Press

The Man deserves it. AT the end of it all, he is still the #1 brand ambassador.
He might just strap the watch on his belt, like most players, though don't think that would be his style.

mowen wrote:

Which model will he wear ??

Maybe Solid Gold GMT ..

I know you also have GMT lah... Hao Lian....

duffader wrote:

mowen wrote:

Which model will he wear ??

Maybe Solid Gold GMT ..

I know you also have GMT lah... Hao Lian....

i think his GMT above market price....

slinger wrote:

duffader wrote:

mowen wrote:

Which model will he wear ??

Maybe Solid Gold GMT ..

I know you also have GMT lah... Hao Lian....

i think his GMT above market price....

If you have lunch with him after golf, you will notice that he always put the hand under his chin for support.... and the GMT is on that hand.

Since we are talking about watches, doesn't the vibration will affect the watch ?

4dtoto wrote:

Since we are talking about watches, doesn't the vibration will affect the watch ?

simi "vibration"???!!!


heng man, my waist only 34..... no vibration

no lah..wearing the watch on the wrist, when swing hitting a ball, the impact will cause vibration to teh watch and might spoit the sensitive mechanism inside the watch which is why only selected model are mean for golf which are sort of "shock"proof..

they are 'mechanical' watch ..... aka automatic ....... inherited with flaws (or tolerance) .... but expensive toy !!!!!!

if u want precision and affortable, normal 'quartz' will serve the time telling purpose liao ...

Luckily Steve Jobs put a clock into the iphone.

4dtoto wrote:

no lah..wearing the watch on the wrist, when swing hitting a ball, the impact will cause vibration to teh watch and might spoit the sensitive mechanism inside the watch which is why only selected model are mean for golf which are sort of "shock"proof..

Most (probably all) mechanical, i.e. automatic and manual winding, watches have shock absorbers built in to handle every-day jolts.

But most would not recommend wearing a mechanical watch while playing golf as the force generated when the club head impacts the ball may cause the movement to come loose which will at at the very least affect the accuracy and at worst require some major servicing. And this problem is greater with watches with more complications (i.e. more than just time and date). So certainly no golf-playing with tourbillons and perpetual calendars.

And, that is also why the golf watch which Tag Heuer made for Tiger a few years back is a battery operated quartz watch.

That said, Rolex is known to have a very durable and sturdy movement which mostly do not have any complications (beyond time, date and chronograph) and many people play golf with their rolex without problem.