The New Face of the Callaway Apex

Back in the days of Ben Hogan Golf, the Apex has always been the signature of the brand. Years ago, the Ben Hogan brand was acquired by Callaway and it must have been a decade since we heard about the brand.

Re-birth late this year for 2014 official launch, the New Apex line offers golfers of different levels the chance to experience the spirit of the Apex in 2 range - the Apex Forged and the Apex Pro Forged.

for those who demand good looks with good design and performance, the New Apex will not disappoint...

Shown here are the pair of aces...




The friendlier and more forgiving Apex Forged with a tad more offset....



another perspective... a wider sole and the top line is a bit more pronounced...



The Sexier Apex Pro Forged.......all mean and looking very preciser....




Another look....truly a looker.....




In case you are wondering when these babies will arrive...well the demos are available for testing from today. Set in Steefibers and KBS Tours for your testing pleasures.

See you real soon......DGman

You never fail to titillate...dgman

Stim! Coming in to demo!

will drop by next week to help out and hopefully learn how to take stunning photos from the pro!

this week will try to set up new lighting arrangement and use a full frame camera with a 85mm lens. hopefully the photos will be better than now.....

upgrading camera with portrait lens too!!! this will cause more deforestation boss. Too much drool to clean up with tissue paper after they see the pics...

apex pro indeed look sexy

I think DGman's photos are already very good, with the 85mm on a larger sensor I am certain his posts will be a severe test for even more of us.

Watch the razor-thin depth of field though...

i think e clever choice of using leather backgrd oso make it more classy, appealing & urging, even bef one get to touch e clubs  so damn poisonous lor

very nice, looks like need to test drive

thank you everyone for your PM, phone calls and threats. 

we still do not have a price as its still adjusted to make custom fitting more competitive than parallel importers. 

i do not have a date yet for the rest of the shipment but you are welcomed to come and try out the Apex on different shafts.

DGman

Wah boss.....if I amy summarize, you meant No Stock right?!

 

Nvm......I patiently wait for you to give up your set then kapo.....I meant buy.

here's how the 85mm on the 5D produced...

hi boss, e backgrd really affect e display so much, as wi leather e edge line is so clear as compared to black 'sponge'? e edge line is more fuzzy, & of cos e lighting plays a grt deal too..... real classy & illusive feelings.........   

Paul - its not the background but the camera used to take the photos...the full frame gives better detailing and the focal length creates less distortion in this case. anyway its for another forum.

shipping for the Apex is destined for the middle of Dec but as far as pricing is concerned, we are still working it out to make it really attractive.

DGman

tks boss, pardon me no good wi cameras la but nonetheless lookg forward to try e APEX Pro too, esp after using e Callaway Optiforce!   

Wow 85/1.2 nice!

Pardon me for the poor pic.....not as loaded as you-know-who to get his arsenal of cameras.
Callaway Legacy on the left. Apex on the right. Superb satin finish for the Apex, I must say.



Had the chance to hit the Apex iron earlier at the Den (Finally!!!).
Was not impressed at all when I hit the demo with the KBS shaft and was not that inclined to
hit the Steelfiber I95 Stiff either (coz I cannot manage stiff for that shaft).

However, curiosity got the better of me. The first swing took my breath away.
Wow! Surprised and suitably impressed.

Took a few more swings. And the feel, contact and sound were so much better than the previous one with KBS shaft. No wonder many who have tried said that the Apex is buttery soft feel. 
Now I understand......

What I dun understand is....how the %@$^ am I going to raise funds for this set!??!

Hockey player just need 1 stick... No need a set.

duffader wrote:

Hockey player just need 1 stick... No need a set.

No lah. Hockey swing no good. So break stick easily. hence a set is required.

Personally, I prefer the non-pro version.

not really fan of callaway but looks great    

I still prefer the callaway black legacy 2012 henrik stenson's version....very buttery feel